Custom Web Design Services

Expand Your Business With Custom Website Design

Did you know that you only have 50 milliseconds to capture the attention of someone visiting your website? In a crowded digital landscape, being able to stand out provides you with all sorts of unique advantages. A custom website helps you better address your target audience and distinguish yourself from all your competitors.

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Your Website Design Is Essential to Your Success

Many businesses make the mistake of neglecting their website. However, your digital marketing is a major part of your company’s ability to appeal to customers.

Gone are the days of someone walking by your shop and deciding to step in and browse around. Instead, people tend to find businesses through search engines or social media recommendations. Studies show that 88% of U.S. consumers don’t make a purchase or visit a local store until they do online research.

Therefore, customers need to be able to find your website and learn about your business with ease. If you have a poorly designed website that confuses and frustrates customers, they’re likely to just click the back button and go check out a competitor. To actually appeal to consumers in the digital age, you need a website that clearly explains who your company is, what you offer, and why you provide value.

Choosing Between Custom-fit Web Design and Website Templates

When you’re creating a business website, you have two options. You can purchase a template or you can hire a website developer to build you a website from scratch. Both of these choices have their own perks, so it really just depends on your preferences.

A website template lets anyone with basic technical know-how draft a website. You use the template to select your preferred colors and fonts, and then, you insert your images and content into prearranged spots. The perk of these ready-made templates is that they are very affordable and easy to use. If you absolutely cannot invest any more money in your marketing, a template is a great choice.

Meanwhile, custom website design has more flexibility. You hire a designer who learns about your business, and then, they build a website that suits your individual needs. You can get more tailored pages that address your specific customers and achieve your business goals. Since you aren’t using a template that hundreds of other businesses have, your site will look more original and appealing. For most companies, custom website design is the way to go.


Explore the Benefits of Custom Website Design

In a crowded business world, first impressions matter, and custom website design is a way to make the best impression possible. Studies have shown that 94% of users say their first impression about a company is based on the design of a website. A design that’s outdated, messy, or confusing makes a customer think your business might also be outdated and difficult to work with.

Generally speaking, custom website design is more functional. Templates tend to include a lot of unnecessary functionalities since they aren’t tailored to your business. This makes a messy, confusing page that takes longer to load. And when customers cannot easily load a page or find the information they want, they might not stick around. Custom design ensures that your website can provide a positive user experience.

Another thing to consider is that a custom website just looks different. Even if your customers aren’t super tech-savvy, they’ll unconsciously notice that your business doesn’t look like the hundreds of other sites that they’ve scrolled through. This leaves customers with the impression that your company is more innovative and of higher quality than your competitors.

Overall, custom website design is more effective. Users that select a custom design report all sorts of perks, including:

• Improved year-over-year conversation rates
• Reduced bounce rates
• More direct queries
• Higher traffic from SEO
• More business opportunities

We Provide High-quality Personalized Website Design

At Unique Visitors, we understand the importance of designing a website just for you. Our team works hard to create custom WordPress websites that look great and are very easy for your employees to update. You get all sorts of great services when you work with us to build a website.

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Website Analysis

Unique Visitors is happy to help build your vision for a website, but we really excel at recommending design features to those who don’t know exactly what they need. Our team carefully analyzes your business and your website data to see how we can improve your site. We evaluate things like the origin of your traffic, the frequency of mobile visitors, and the accuracy of your content. This helps us tailor a website to suit your exact business goals.

SEO Content Creation

For the best possible results, you need to fill your website with high-quality content. The majority of customers find a business through search engines. To get more people to come to your website, you need to create content that appeals to search engine algorithms. Called search engine optimization, or SEO for short, this service ensures that your website comes up when customers search for certain keywords.

Content Management System (CMS) Integration

A custom website is not a static thing. We recognize that your website will constantly change as you update your business and appeal to more customers. Our custom websites are created with CMS in mind. This streamlines the addition of more content and ensures that you can add plugins without running into any issues.

Conversion Rate Optimization

Our website design services prioritize conversion rate optimization (CRO). This process ensures that your website does more than just get visitors. CRO ensures that you also get customers. In addition to sending high-quality traffic to your site, our designs also work to encourage clients to follow through. Things like simplified site registration, calls to action, and easily identifiable contact forms all make it easier for potential customers to actually purchase goods or services from you.

Stress-free Hosting and Maintenance

Most of our clients excel in their field of business, but they don’t have the time or expertise to keep a website running. Unique Visitors helps to handle all the little details needed to keep your website working properly. First of all, we offer website hosting services so that your site stays online and maintains proper security. Our team can also maintain your website so that it keeps running despite new browser updates and changing security protocols. If anything goes wrong, our IT services are standing by to help as quickly as possible.

ADA Compliance

Part of our website design is ensuring that sites are accessible to everyone. Things like proper contrast, clearly labeled image captions, and consistent navigation can make it easier for people to navigate your site. Even though smaller businesses might not be legally required to be ADA-compliant, following guidelines is still a good idea. It ensures that your website caters to customers and employees of all ability levels, and in the end, if more people can use your website, more people can buy your products.

What to Expect When You Work With Us

As you can see, we offer a broad range of website design services. Depending on your needs, you might not require all of our offerings. Regardless of the details of your project, all of our customers can count on us to provide the same stellar service. Our carefully designed process ensures that each customer’s specific needs are met during their web design experience. When you choose to work with us, we will guide you through the following five steps.


Every project starts with a simple conversation. The kick-off stage allows us to get a clear idea of what you want, and you get to learn what we can offer. During this step in the process, we go over things like your target goals, your business needs, and your current marketing strategy. We can answer questions about how website design works and kick around some basic ideas of how we would create a new website for you. The consultation also allows us to offer your first estimate and give you an idea of your website development timeline.

Strategy Development

Before we start actually building anything, we ensure that we are on the right track. Our team will go over your current website in great detail and build a course of action. During this stage, you can expect a few different meetings. You get the opportunity to approve our marketing proposal and choose from your favorite site mock-ups. We pay close attention to your feedback and keep working until you are satisfied with the concept.

Website Creation

Now, it’s time to put all our careful planning into action. Our coding team starts to build your website while our graphic design team works on things like logo design and color scheme. We carefully build everything your website needs, from user interfaces to back-end development. This process takes a little more time than other steps, but for you, it’s simple and stress-free. You can just step back and let our experts work while you focus on running your business.

Presentation and Final Approval

After we complete everything, you get to go over it in detail. In our final review, our team will show you how the website looks to both customers and employees. You can see how to update it with more information, and you can learn what the average customer experience will be like. During this presentation, feel free to give us notes. If necessary, we’ll revise the website and make some changes. We’re happy to keep tinkering with it until you enthusiastically approve the project.

Website Launch

Once we get your approval, we can finally launch your website. We’ll transfer it from our local server to a live server, so potential customers can finally see it. When the website launches, we monitor things carefully to ensure that the transition goes smoothly. If desired, we can turn over all the maintenance and content creation to you. However, most of our customers prefer for us to keep handling the day-to-day tasks of keeping the site updated and running.

Learn More About Our Team

Unique Visitors specializes in creating simple, no-nonsense marketing strategies for enterprises and small businesses. Our customers know that they can trust us to provide competitive prices, timely work, and professional service. If you would like to learn more about how our custom WordPress website design works, contact us for a free consultation.

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