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What is Link Reclamation?

Link reclamation is a process used by many websites where the visitor goes back to the original site and explores different articles.

Link reclamation is an essential part of Search Engine Optimization (SEO). It allows the website to increase traffic and welcome newcomers. If the links are used appropriately and are included according to relevance, it could be quite advantageous for the website and the company in the long term. The traffic will be organic (not generated with paid advertising). Organic traffic is beneficial because it makes the website content seem more authentic.

Broken Link Reclamation

Broken link reclamation is a procedure where online tools are used to find the links on your website that are not working and not redirecting back to the website. This can be bad because broken links can damage the reputation of the website and its originality. People often refrain from using sites with broken links because it makes the task more difficult for them. When researching online, people crave accessibility and easy usage, without which a website can become stagnant. There are a few reasons why a link can be broken.

The primary reason a link can be broken is when the official owner of the link disallows you to use it. You will no longer be able to access the link of your own accord. The second reason is usually when a page no longer exists on the internet and has been deleted. And finally, one of the most prominent reasons a link might be showing up as broken is because it no longer exists in the same address as it existed before. These are the main reasons for broken links and can all be solved easily with the right tool.

How to Regain Lost Link Value?

After you find the targets of your links, there are a few ways that you can fix the passageways and sort out the situation using multiple tools that can be found on the internet quite easily. The first type of broken link is the 404 error, which means that the page the link is being directed to is broken. For this, the first step would be to export your link into the Excel sheet and then paste the link into your list of existing backlinks using the tools provided.

Usually, the solution mentioned above can solve your problems regarding any broken link and make sure that the link on the website is functional again. However, if your company’s site is much larger than most, this may take a significant amount of time during the loading process.

After making sure that the link is back to its former position, you can send the webmaster an email inserting the new links and updating them. This procedure is not as complex as it is lengthy and time-consuming, especially if you are the owner of a big company with a comprehensive website.

Here are some other issues that you can face with link reclamation:

Unlinked Mentions

An unlinked mention is when you mention a brand on your site but don’t link back to their website. Unlinked mentions are also a very common problem that people face when attaching links. To combat unlinked mentions, you first use a tool to identify where on the internet your website has been mentioned. Once you have this exhaustive list, you can check whether a link has been included to correspond with your website. This can then help you to inform the website’s owner of the lack of links and allow them a chance to include the links to your articles. Usually, the article owner will supply the website’s owner with a backlink which will redirect anyone who clicks onto the link back to the original website.

There are a few occasions where this procedure is carried out to ensure maximum traffic. For one, when the content from your website is removed, it is vital to relay that information to the user of the link. The next situation is where you should inform the target webmaster when the URL to the specific article has been changed or altered in any way. Finally, it becomes essential when you are redesigning the website.

Getting the Links Removed

Your final option to reclaim your links is to ensure that your links are not present where you do not want them to be. This can be done by enforcing the removal of the links from anywhere on the internet. The correct process that entails the removal of links is to message the webmasters of each website to remove the links from their platforms to ensure maximum authenticity.

When there is a specific webmaster that you are unable to reach or get into contact with, there are a few other routes that you can undertake for the removal. The list that you procure of the people who did not remove the links can then be sent to Google with the goal of the removal.

The Disavowing Tool

The disavowing tool is a Google tool used by the website owners to dismiss links from unwanted sites. This tool protects your links from being used on sites where the webmaster is unresponsive or does not cooperate with your goal of restricting links. If you use this tool too often, Google might receive a disclaimer of sorts that says that you did not make enough effort to communicate with the webmasters to get your link removed. This creates a sense of unnecessary urgency which will create a relationship of unreliability between you and the visitors to your site as well as those who may link to it.

Broken Links Make Bad Online Neighbors

To conclude, there are many ways to get rid of a broken link or fix it if you deem it imperative. Broken links or unmentioned links are just like the tip of the iceberg when it comes to dealing with the reclamation of links. Remember to exhaust every process before you decide to completely give up on the link and the content which resides in it.

If you would like help with link reclamation or any SEO strategy to improve the visibility of your brand online, please get in touch.

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