Reach Out to Your Community With Local Search Engine Optimization
One of the most effective — and essential — ways of gaining customers is by enhancing your online presence. Local search engine optimization (SEO) helps you harness the power of the internet to attract customers in a specific geographic area. By making a few simple changes to your marketing strategy, you significantly improve local engagement.
Local SEO is one of the most reliable marketing techniques a company can use. Studies suggest that more than 80% of consumers use search engines to find nearby products and services. If you’re not using local SEO strategies, you’re missing out on potential business.
How Does Local SEO Work?
Local SEO is a specific branch of general search engine optimization. Its main purpose is to help a company show up in searches related to their city or region. To see if local SEO is right for your business, it’s a good idea to learn a little more about what it is and how it works.
What Is Local SEO?
When customers search for a topic in a search engine like Google, they aren’t going to scroll through thousands of results. Instead, they tend to just check out the first few results they see. Therefore, adjusting your content to suit the search engine’s ranking criteria can help you show up higher on the list. However, there’s only so much SEO can do for small businesses competing in a major market. This is where local SEO comes in.
Local SEO is designed to focus on specific locations. It involves targeting searches related to a business’ specific region. Typically, this means trying to improve search rankings for keywords like “Denver HVAC repair” or “Caribbean food near me.”
The perk of local SEO is that it narrows down your target audience to people who are more likely to use your service. It makes it easier to stand out since you aren’t dealing with competitors all over the world. Furthermore, the customers who are looking for local businesses are more motivated to buy a good or service.
How Does Google Determine Local SEO Rankings?
Local SEO relies on understanding how Google or other major search engines rank their results. Here are the basics of how Google’s algorithm determines your rank.
• Whether you have a fully completed Google My Business (GMB) listing
• How often your website is linked to by other sites
• How much domain authority your business has
• The number of people who click on your business after doing similar searches in the past
• How frequently you use certain keywords
• Whether you have positive reviews
• How close your address is to the searcher’s location
Ways You Can Improve Your Local SEO Ranking
Since so many factors go into local SEO rankings, you have to do more than just stick a few “near me” keywords into your web content. Here are some strategies local SEO experts recommend doing to boost your rankings.
• Manage your online reputation to improve reviews
• Create content that includes keywords optimized for local searches
• Validate all business information, including name, number, and address
• Build more linking opportunities
• Fill out your Google My Business listing
• Improve your reputation in the local community
• Adjust landing pages to suit local SEO strategies
Get the Best Outcome With Professional SEO Assistance
If you’re currently managing your marketing in-house, boosting local SEO rankings can be tricky. Even basic SEO takes a lot of expert information, and local SEO also requires you to be able to coordinate things like local business listings and social media pages. For the best outcome, turn to the professionals.
Unique Visitors has the experience and know-how to craft effective local SEO campaigns. Our team will start by carefully considering your business and your local industry competitors. Then we will help you develop an SEO strategy that works for you. Depending on your preferences, you can give us plenty of input, or you can stay hands-off while we do all the work.
As an expert SEO management team, we know all the ins and outs of the business. Our staff understands all the technicalities behind search engine ratings, and we have tried and tested techniques for helping to improve your ranking. Local SEO is always useful for small and medium-sized businesses, and professional advice makes the whole process even more effective.
The Benefits of Local SEO
Still not sure if local SEO is something you want to bother with? Here are a few interesting facts about why local SEO can be so useful for you.
Don’t Get Lost Among All Your Competitors
Search engine rankings are all about standing out from the crowd. There can be thousands of results when customers search for topics in your industry, and you want to be the one customers see. However, with so many competitors, that’s often easier said than done. On a national scale, you are likely to get buried underneath results from big brand names that get thousands of people visiting their site every second.
When you go with local SEO, the number of people you have to compete with drops drastically. Furthermore, all your local competitors are likely to be on the same level. Since they aren’t massive international companies with thousands of customers, they don’t automatically outrank you on size alone. Using local SEO makes it easier to have a high-ranking spot in searches for your region.
Become a Prominent Business in Your Local Community
Local SEO is all about making sure your company is one of the first to show up when people in your neighborhood start looking at your industry. This does more than just boost your sales revenue. It also helps to build a very powerful brand reputation. As people repeatedly see your name, they start to automatically associate your industry with your company.
Over time, this leads to increased trustworthiness and more market authority. People in your community will view you as a leading business that can be relied on in all sorts of situations. A credible reputation means more sales in the future, more word-of-mouth reputations, and more business opportunities for you.
Focus Your Efforts on People Most Likely to Use Your Services
If you just do general SEO, your site is likely to get a lot of hits from people who are too far away to access your products or services. For example, your store might look incredibly appealing to someone in another state, but they aren’t going to drive hundreds of miles to visit you just because you showed up first in search rankings. Focusing on improving your local search engine ratings means that the people who see your business are actually close enough to use your company.
Customers using local searches are also just more motivated in general. If someone is searching for “mechanics near me,” they’re most likely someone who broke a car and needs it fixed as soon as possible. People do local searches when they are trying to pick a place to visit soon, so getting a high rating in a local search gives you a jump start. It is often far easier to craft a marketing campaign for people who are actively searching for a product. Instead of wasting your time on uninterested people, you can directly appeal to people who need your help.
Reduce Your Advertising Costs
If you want to save money on your marketing and advertising, local SEO is definitely the way to go. Since it is so effective, you get a lot of bang for your buck. Overall, 78% of local-based searches end with someone visiting a store and making a purchase offline. This means that your marketing budget directly translates into profit for your business.
In addition to having a high return on investment, local SEO is just cheaper overall. When you are planning big national campaigns, you have to spend a lot of money to compete with massive corporations and well-known franchises. In the local market, there is less focus on outspending your competitors. You can save on your advertising and put funds toward other important aspects of your company instead.
We Provide Excellent Local SEO Services
Unique Visitors is a leading digital marketing strategist team that focuses on customized solutions. Instead of a “one size fits all” approach, we craft marketing campaigns that address your company’s unique situation, goals, and industry.
Our team is here to help with every step of local SEO. We can go over your current website and adjust your landing pages to better suit SEO. If you don’t already have business profiles set up with Google and other major sites, we’ll help you create those too. Finally, we’ll work to optimize all your other marketing content for local SEO.
In addition to local SEO, we provide other services, including:
• Content creation
• PPC advertising campaigns
• Web design
• Social media management
To learn more about the ways we can help you, set up a free consultation with our team. Start the path to improved business growth by filling out our contact form or calling 855-788-2107.